Toyota has expanded the Prius badge into a brand, unveiling a family of vehicles at the North American International Auto Show in Detroit. The Prius c concept is one of them. The ‘c’ represents the “city”-esque features of the new hybrid vehicle – has the automaker trying to appeal to the younger generation of drivers with its impressive fuel efficiency, compact styling, spacious interiors and slew of advanced techologies. The Prius c Concept is expected to hit the roads some time during the first half of 2012.
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