T-shirt packagings

T-shirt design and packing that takes design cues from food and packing found in supermarkets." Check out this fun and creative concept by Prompt Design.

Via The Dieline 

Betacup competition

Every industry these days is thinking of how to proceed to do something good for the environment. Just thinking of food and drinks alone, how much waste do we trow out when getting a cup of coffee or just some snack to eat. The Betacup competition tried to find solutions but being environmentally friendly and at the same time saving money or even spending the money better.
See here the 1st and 2nd prize.


1st prize: The Betacup & The Betacup Campaign 
Design: Jesko Stoetzer



The Betacup Campaign 2 from squalidsketch on Vimeo.




2nd prize: Cuptokeep 
Design: Katarina Mattsson & Angelica Lindgren
Cuptokeep is a new eco friendly take-away cup that you bring with you to the coffee shop. Cuptokeep is made of an elastic plastic material with a construction that allows you to collapse the cup to 1/5 of its size.

Via: Core77 

Puma and Yves Behar's eco-packaging

After three years in the making, a new solution to the shoebox is announced- and it's pretty sleek too!

"It's hard to imagine something as simple as the shoebox being completely overhauled. But Puma and Fuseproject have done just that, in a design that will completely transform the brand's supply chain—saving millions in electricity, fuel, and water. 

The bag tightly wraps an interior cardboard scaffolding—giving it shape and reducing cardboard use by 65%. Moreover, without that shiny box exterior, there's no laminated cardboard (which interferes with recycling). There's no tissue paper inside. And there's no throw-away plastic bag. The bag itself is made of recycled PET, and it's non-woven—woven fibers increase density and materials use—and stitched with heat, so that it's less manufacturing intensive.

The impact: Puma estimates that the bag will slash water, energy, and fuel consumption during manufacturing alone by 60%—in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tones of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel.

Via The Dieline 

Karl Lagerfeld for Coca Light

Designer Karl Lagerfield recently teamed up with Coca-Cola to make a limited edition package for Coca Cola Light to be sold at Colette starting April 28. Designer prices included: the $80 boxed set comes with one bottle of Coca Cola Light, display box and bottle opener. 

Via The Dieline 

Colourless Coke Cans

A convex logo is not only good for the environment as it does not contain any paint and can help to reduce air and water pollution but at the same time it seems to create a nicer look and a more premium value. Instead of toxic paint, manufacturers process aluminum with a pressing machine that indicates brand identity on surface. This definitely will work for well-established brands such as Coca Cola. 

+ info on thedieline.com

Apple's Magic Mouse Packaging

Very simple... very Apple!