Every industry these days is thinking of how to proceed to do something good for the environment. Just thinking of food and drinks alone, how much waste do we trow out when getting a cup of coffee or just some snack to eat. The Betacup competition tried to find solutions but being environmentally friendly and at the same time saving money or even spending the money better.
See here the 1st and 2nd prize.
1st prize: The Betacup & The Betacup Campaign
Design: Jesko Stoetzer
The Betacup Campaign 2 from squalidsketch on Vimeo.
2nd prize: Cuptokeep
Design: Katarina Mattsson & Angelica Lindgren
Cuptokeep is a new eco friendly take-away cup that you bring with you to the coffee shop. Cuptokeep is made of an elastic plastic material with a construction that allows you to collapse the cup to 1/5 of its size.
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