Mercedes has announced that "the portfolio of the newly established 'Mercedes-Benz Style' division will comprise not only transport-related products, but also furniture and lifestyle products and industrial design" through special licensing agreements.
Is this a sign of the (economic) times that even Mercedes is now trying to turn their design resources into a new revenue stream?!? It is interesting that primarily German and Italian car firms branching out, while the Japanese auto manufacturers, which have similarly strong cultures of design, have not.
For now, mid-level design firms will have little to fear from Mercedes; for now that firm will focus on the luxury vehicle market, tackling helicopters and yachts.
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