2010 is going to be an interesting year. The dilemma if the crisis is over or not? How the businesses should pick in on the current situations and evolve towards a better future...
See here are some of the trends we need to look out for according to trendwatching.com .
Urbany: "Less than 5% of the world’s population lived in cities a century ago. In 2008, for the first time in humanity, that figure exceeded 50%. In the last 2 decades alone, the urban population of the developing world has grown by an average of 3 million people per week.” “By 2050, it will have reached 70%, representing 6.4 billion people." And thanks to near-total online transparency of the latest and greatest, those consumers opting to remain in rural areas will be tempted to act (and shop) online like urban consumers, too.
F(Luxury): ‘traditional’ luxury is going to disappear but at the same time 'the new luxury will be whatever you want it to be'. After all, what constitutes luxury is closely related to what constitutes scarcity. And, beyond the basic needs, scarcity is in the eye of the beholder, especially those beholders who are desperately trying to be unique.
Real time reviews: Because of the self-selecting nature of Twitter, Facebook, LinkedIn, direct conversations will actually be welcomed by the reviewer. By posting reviews for his peers, he or she is almost angling for a follow-up. This will lead to real conversations between like-minded customers and potential buyers, without the brand even being able to monitor what's being said about its products, let alone being able to respond.
For the full list of trends and their explanation please visit trendwatching.com
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